Replace the UPC Barcode with GS1 Digital Link
Organizations using UPC barcodes on their packaging should prepare for the GS1 Digital Link. There are several examples of companies using the GS1 Digital Link standard in place of UPC barcodes. For instance, Coca-Cola European Partners (CCEP) has implemented the GS1 Digital Link to provide consumers with access to product information and promotions for its Smartwater brand. The new Smartwater bottles feature a QR code that directs consumers to a website with detailed product information, including ingredients, nutritional information, and recycling instructions.
Another example is Nestle, which has implemented the GS1 Digital Link standard for its Gerber baby food products. The new Gerber packaging features a QR code that directs consumers to a landing page with detailed information about the product, including ingredients, nutritional information, and videos on how to use the product. Moreover, Walmart, Target, and Kroger are using the GS1 Digital Link to enhance supply chain transparency and track products from farm to shelf. These companies are creating a digital link between products and the various stakeholders involved in the supply chain, enabling them to access real-time information on product origin, quality, and safety.
View the GS1 Case Study Library to find case studies about how companies are using the GS1 Digital Link to replace their UPC codes, enhance their product offerings and improve supply chain transparency.
The following 2D IDAutomation barcode font packages support generation of the GS1 Digital Link Specification:
This is an example of a QR Code encoding the UPC GTIN, URL, and serial number: